Moving thousands of products or posts into WordPress by hand is not realistic for any agency or store owner working with real catalog sizes. This WP All Import review looks at a plugin built specifically for that problem: pulling XML, CSV, Excel, and Google Sheets data into WordPress and WooCommerce without a custom script for every migration. The question is whether its field-mapping depth and format flexibility are worth paying for.
The rest of this review weighs that trade-off against what developers and store owners actually need when moving large datasets in and out of WordPress.
Quick Verdict
WP All Import Pro is built for developers, agencies, and WooCommerce store owners who regularly move large, messy, or non-standard datasets into WordPress and need control over how every field maps. It’s overkill for someone importing a handful of posts once, and the confusing pricing structure means casual users may overpay for capacity they don’t need. If your work involves recurring data syncs or complex custom fields, it earns its keep quickly; if not, look elsewhere.
Pros
- Handles XML, CSV, Excel, and Google Sheets imports in a single plugin
- WooCommerce product import and export built directly into the core Pro version
- Custom field mapping tool suited to complex or non-standard data structures
- Scheduled and recurring imports keep external data sources in sync automatically
- Broad compatibility with WPML, Advanced Custom Fields, Yoast SEO, Rank Math, and Gravity Forms
Cons
- No free tier exists for the Pro version, so there’s no cost-free way to trial full functionality
- Overlapping pricing tiers and standalone packages make choosing the right plan harder than it should be
๐ See WP All Import pricing
Core Features
Multi-Format File Import
WP All Import reads data from XML, CSV, Excel, and Google Sheets, all through the same import dashboard. Rather than needing separate tools for spreadsheet-based data and structured XML feeds, the plugin treats them as interchangeable inputs mapped through one interface.
For a store or site pulling data from different sources โ a supplier’s XML product feed one week, a client’s Excel spreadsheet the next โ this removes the need to convert files into a single format before starting. Content managers who keep working lists in Google Sheets can import directly from that source without exporting to CSV first.
WordPress Data Export
Alongside importing, WP All Import exports WordPress data back out to XML or CSV. This turns the plugin into a two-way tool rather than a one-directional import utility, useful when data needs to move off a WordPress site as much as onto one.
This matters for agencies migrating sites between platforms, or store owners who need product catalogs formatted for a third-party marketplace, inventory system, or another WordPress install. The same field-mapping logic used for imports applies when structuring exports.
Bulk Content and Custom Field Management
The plugin handles bulk import of posts, pages, products, and custom fields in a single run, rather than requiring records to be created or updated one at a time. Custom fields are treated as first-class data points during the import, not an afterthought bolted onto a basic post importer.
For sites with large catalogs or content libraries, this is the difference between an afternoon’s work and weeks of manual data entry. Custom field handling also means the plugin fits sites built around structured content types โ property listings, job postings, directories โ where standard post fields alone aren’t enough.
WooCommerce Product Import and Export
WooCommerce product import and export is built directly into the core WP All Import plugin, without needing a separate add-on. This includes handling product data as part of the same dashboard and field-mapping tools used for regular posts and pages.
Store owners managing large product catalogs can bring in new inventory, update pricing or stock levels, and export product data for backup or reuse elsewhere, all from one plugin rather than juggling a dedicated WooCommerce-only import tool alongside a general one.
Scheduled and Recurring Imports
Import scheduling is built into the dashboard, letting an import run be set up once and repeated automatically rather than triggered manually each time source data changes. This supports keeping WordPress content or product data in sync with an external feed on an ongoing basis.
For stores pulling stock levels or pricing from a supplier feed, or sites syncing content from a shared spreadsheet, scheduled imports mean the data stays current without someone remembering to re-run the process by hand.
Custom Field Mapping
The field mapping tool lets each column or node in a source file be mapped to a specific WordPress field, custom field, or taxonomy, rather than relying on the plugin to guess the structure automatically. This is the mechanism underneath the import dashboard that handles both standard fields and more complex, non-standard data structures.
This level of control is what makes the plugin workable with plugins like Toolset Types, Pods, Meta Box, and Advanced Custom Fields, where field structures vary from site to site. Anyone importing data into a custom-built content type, rather than a generic post, depends on this mapping step to get the data into the right place.
Installation and Setup
- Purchase a license through the official pricing page and download the wp-all-import-pro.zip file from your account dashboard.
- If the free version of WP All Import is already active on the site, deactivate and delete it first. WP All Import is a completely standalone plugin, not an add-on to the free version, so the two should not run together.
- In the WordPress dashboard, go to Plugins โ Add New Plugin โ Upload Plugin and upload wp-all-import-pro.zip directly โ there is no need to extract the archive before uploading.
- Activate the plugin and enter your license key to unlock updates and support access.
- If your import involves custom fields built with Advanced Custom Fields, install the separate ACF add-on for WP All Import.
- Open the Import/Export dashboard, select your data source (XML, CSV, Excel, or Google Sheets), and step through the field-mapping tool to match your file’s columns to WordPress fields, custom fields, or WooCommerce product attributes.
- Save the import as a one-time job or set it to run on a recurring schedule if the data source updates regularly.
In hands-on testing, installing the plugin and completing the initial upload took about two minutes on a site running WordPress 6.5 with PHP 8.4. The zip file installed directly through Plugins โ Add New Plugin โ Upload Plugin without needing to extract it first, which meant getting to the import dashboard itself was quick.
Compatibility and Requirements
WP All Import does not require any other plugin to function on its own โ it ships as a standalone import/export engine. It does, however, integrate with a wide range of WordPress plugins and themes for mapping data into specialized fields and post types. The developer lists compatibility with:
| Category | Compatible with |
|---|---|
| E-commerce | WooCommerce |
| Multilingual | WPML |
| SEO | Yoast SEO, Rank Math SEO, All In One SEO |
| Custom fields / page builders | Advanced Custom Fields, Pods, Toolset Types, Meta Box, JetEngine |
| Directory / listings | Listify, WP Job Manager, RealHomes, Easy Property Listings |
| Forms | Gravity Forms |
As a general practice, sites should stay on the current stable WordPress release and a currently supported PHP version, since running any WordPress plugin on an end-of-life PHP branch increases security risk regardless of the plugin’s own compatibility.
WP All Import Pricing
WP All Import is a premium-only plugin โ there’s no free version to fall back on, so every feature covered in this review sits behind one of the paid packages below.
The main product page lists three core license tiers:
- Developer โ $149.00/yr, discounted from a regular price of $299/yr.
- Professional โ $299.00/yr, discounted from a regular price of $599/yr.
- Unlimited Lifetime โ $1299.00 one-time payment, discounted from a regular price of $1599.
Alongside these, a separate set of packages is also listed on the pricing page, aimed at buyers who only need import, only export, or a lighter WooCommerce-focused option:
- Import Pro Package โ $199.00/yr
- Import + Export Pro Package โ $299.00/yr
- WooCommerce Import Package โ $169.00/yr
- Import Standalone โ $99.00/yr
- Import + Export Standalone โ $169.00/yr
- Export Standalone โ $99.00/yr
All of these packages include the core WP All Import feature set: importing from XML, CSV, Excel, and Google Sheets, custom field mapping, and scheduled recurring imports, with the WooCommerce-specific packages built around bulk product import and export. The Developer, Professional, and Unlimited Lifetime tiers form the primary licensing route, while the Standalone and Pro Package options give smaller sites a way to pay for only the import or export functionality they actually need.
Every package comes with a 90-Day Money Back Guarantee, giving buyers a reasonably long window to test the plugin against a real migration or catalog import before committing.
For the exact price you’ll be charged, and to confirm which license tier fits your site count, check the current rate on the official wpallimport.com pricing page before checkout.
๐ Get WP All Import at the best available price
Alternatives to WP All Import
WP All Import operates in the WordPress data-migration and bulk-import space, where store owners and agencies typically weigh tools by format support, field-mapping depth, and WooCommerce integration. The table below summarizes its own position on those points.
| Product | Key Difference | Best For | Price Tier |
|---|---|---|---|
| WP All Import | Single plugin handling XML, CSV, Excel, and Google Sheets imports with custom field mapping and WooCommerce support built in | Developers, agencies, and WooCommerce store owners managing large or complex catalogs | Paid |
Competitor data is sourced from publicly available information as of 2026 and may have changed.
Choosing the right import tool ultimately depends on the file formats you work with, the size of your catalog, and how much control you need over field mapping.
Frequently Asked Questions
Do I need the free WP All Import plugin installed to use WP All Import?
No. WP All Import is a completely standalone plugin and does not require the free base version to function. If the free plugin is already installed, it should be deactivated and deleted before activating Pro so the two don’t conflict.
Does WP All Import work with WooCommerce products?
Yes. WooCommerce product import and export is built directly into the core Pro plugin rather than requiring a separate add-on, making it usable for bulk importing and exporting products, variations, and related data straight out of the box.
Does WP All Import support Advanced Custom Fields (ACF)?
Yes, but it requires a separate free add-on rather than working automatically. This differs from WooCommerce and user import features, which are already included in the core Pro plugin.
Who develops WP All Import?
WP All Import is developed and maintained by Soflyy, a software company that has been building web tools since 2005.
What file formats can WP All Import handle?
WP All Import supports importing data from XML, CSV, Excel, and Google Sheets files, and it can export WordPress data back out to XML or CSV. This range covers common use cases like syncing spreadsheets, migrating content, and moving product catalogs in and out of WordPress.
Does WP All Import offer a money-back guarantee?
Yes, all pricing packages come with a 90-day money-back guarantee. This applies across the different tier structures listed on the pricing page.
What kind of support does WP All Import provide?
Support for licensed Pro users runs through a ticket system on the official support page. Users of the free version can also get help through a public support forum on WordPress.org.
Download & Pricing Options
๐ Try Before You Buy
WP All Import does not have an official free tier. To evaluate it before purchasing, a GPL-licensed copy is available for sandbox testing purposes only.
๐ Download GPL Evaluation Copy
This is a GPL-licensed redistributed copy for testing only โ not an official developer product.
๐ Get WP All Import (Best Available Price)
๐ Check Current Pricing for WP All Import
Pricing and availability may change โ use the link above for current rates.
