Best SEO Apps for Shopify in 2026: 13 Compared Plan by Plan
Thirteen Shopify SEO apps compared by rating, reviews and price, from their App Store listings, plus what Shopify already does for SEO by itself.
Shopify already does a good share of SEO for every store, and most SEO apps sell help with the rest. This guide compares 13 Shopify SEO apps, using each app’s own Shopify App Store listing, and checks what Shopify does without any app on live Shopify stores.
How we checked
PureGPL sells WordPress products, so we have not installed these apps on a Shopify store. Everything about the apps (plans, prices, quotas, ratings, review counts, launch dates and the features each app lists) comes from its own App Store listing, read on 6 October 2026. What Shopify does without an app we checked ourselves on 6 October 2026, on Shopify’s Dawn and Horizon demo stores and on Allbirds, a store that runs on Shopify. Where a listing is silent we say “not listed”, which is not the same as “the app cannot do it”.
The short answer
- Best free start: Avada (100 images, 100 AI credits and 20 audits free), Tapita (900 images a month and unlimited on-page audits free) or SEOLab, which lists no paid plan at all.
- Best value paid: SEO King, $69.99 a year for every feature on stores up to 500 pages, or Smart SEO, which adds structured data, llms.txt and IndexNow on Pro at $14.99 a month.
- Most reviewed: Booster (5,484 reviews), built around “Auto Pilot” fixes from $39 a month.
- Before you pay for “AI search”: Shopify already served an llms.txt file on all three Shopify storefronts we checked.
What Shopify already does, checked on live stores
We fetched pages from Shopify’s Dawn demo store on 6 October 2026 and looked at what it outputs with no SEO app installed. Canonical tags and product structured data come from the theme; Shopify’s own themes include them, but check yours if you use a third-party theme.
| SEO basic | What we found on Shopify’s Dawn demo store |
|---|---|
| Canonical tags | A product opened through a collection address (/collections/all/products/…) points its canonical tag at the plain /products/ address, telling search engines which one to index |
| Product structured data | JSON-LD with Product, ProductGroup, Offer and Organization types, including SKUs |
| Social sharing tags | Open Graph tags including price and currency, and Twitter card tags |
| XML sitemap | A sitemap index split into products, pages, collections and blogs, with a separate set for the store’s other market (/en-fr/) and a file for AI agents |
| robots.txt | Provided and maintained by Shopify; it opens by stating that public products, collections, pages and blogs are crawlable |
| llms.txt | Served at /llms.txt, written by Shopify, headed “Agent Instructions” |
The llms.txt finding matters because several apps below sell llms.txt generation. On all three Shopify storefronts we checked (Shopify’s Dawn and Horizon demo stores and Allbirds), Shopify already served one, headed “Agent Instructions” with the store’s name. It tells AI agents how to search and buy from the store; it is not a summary of your products. Apps that “generate” llms.txt replace or extend it with your own content. That can still be worth having, but on those stores you were not starting from nothing.
What Shopify leaves to you: writing good titles and descriptions for every product, image alt text, compressing images, extra structured data (reviews, FAQs, breadcrumbs), redirects for deleted products, and finding problems across the store. That is what these apps are for.
All 13 at a glance
| App | Rating | Reviews | Built for Shopify badge | Free plan | Cheapest paid | Top plan | Free trial | Launched |
|---|---|---|---|---|---|---|---|---|
| Booster AI SEO | 4.8 | 5,484 | Yes | Yes | $39 a month | $69 a month | 14-day | March 2016 |
| Avada AI SEO | 4.9 | 4,683 | Yes | Yes | $34.95 a month | $99 a month | 7-day | April 2020 |
| SEOLab | 4.9 | 2,812 | Yes | Yes | No paid plan listed | Free | Not needed | December 2024 |
| Tapita AI SEO | 5.0 | 2,626 | Yes | Yes | $9.99 a month | $49.99 a month | None listed | March 2023 |
| TinySEO | 5.0 | 2,530 | Yes | Yes | $14 a month | $49 a month | None listed | June 2019 |
| SEOWILL | 4.8 | 1,809 | No | Yes | $29.99 a month | $59.99 a month | 7-day | March 2019 |
| Smart SEO | 5.0 | 954 | Yes | Yes | $14.99 a month | $49.99 a month | 7-day | August 2015 |
| StoreSEO | 5.0 | 760 | Yes | Yes | $14.99 a month | $249.99 a month | 7-day | October 2021 |
| Plug in SEO | 4.6 | 675 | Yes | No | $29.99 a month | $79.99 a month | 7-day | June 2011 |
| Schema Plus | 5.0 | 592 | No | No | $10.99 a month | $34.99 a month | 14-day | November 2018 |
| SEO King | 4.8 | 542 | Yes | Yes | $9.99 a month | $16.99 a month | None listed | February 2017 |
| SEO Manager | 4.7 | 493 | No | No | $9 a month | $59 a month | 7-day | May 2012 |
| Yoast SEO for Shopify | 4.3 | 175 | No | No | $19 a month | $45 a month | 14-day | September 2021 |
From each app’s Shopify App Store listing on 6 October 2026. Prices are in US dollars and billed every 30 days, as each listing states. “Built for Shopify” is Shopify’s own badge for apps that meet its standards for performance, design and integration.
9 of the 13 carry the badge; Schema Plus, SEOWILL, SEO Manager and Yoast do not.
What the cheapest paid plan costs over three years
Shopify app prices are monthly by default. Several apps knock 15 to 52 percent off for paying a year at a time; the rest only bill monthly. Over three years the difference is real.
| App, cheapest paid plan | Monthly | 36 monthly bills | Three years, paid yearly |
|---|---|---|---|
| Booster AI SEO, Pro | $39 | $1,404 | $1,047 |
| Avada AI SEO, Pro | $34.95 | $1,258.20 | $1,044 |
| Tapita AI SEO, Business | $9.99 | $359.64 | $305.64 |
| TinySEO, Beginner | $14 | $504 | Monthly billing only |
| SEOWILL, Pro | $29.99 | $1,079.64 | $863.70 |
| Smart SEO, Pro | $14.99 | $539.64 | $449.70 |
| StoreSEO, Lite | $14.99 | $539.64 | Monthly billing only |
| Plug in SEO, Lite | $29.99 | $1,079.64 | Monthly billing only |
| Schema Plus, Lite | $10.99 | $395.64 | $316.50 |
| SEO King, 500 Pages | $9.99 | $359.64 | $209.97 |
| SEO Manager, Starter | $9 | $324 | Monthly billing only |
| Yoast SEO for Shopify, Premium | $19 | $684 | $570 |
Tapita adds $5 a month on Shopify’s Grow plan, $30 on Advanced and $60 on Shopify Plus, on top of the prices above. SEO King paid yearly is the cheapest paid option here; Booster and Avada have the highest monthly price for a cheapest paid plan, at $39 and $34.95; over three years, Plug in SEO, which bills only monthly, costs more than either paid yearly.
What the free plans include
| App | Free plan, as listed |
|---|---|
| Booster AI SEO | Weekly sync of 50 images, alt text templates, broken link reports, manual audits |
| Avada AI SEO | 100 image optimisations, 100 AI credits, 20 page audits, basic structured data, HTML sitemap |
| SEOLab | The whole app |
| Tapita AI SEO | 900 image compressions a month, unlimited on-page audits, essential structured data |
| TinySEO | 50 image optimisations a month, then 3 cents per image |
| SEOWILL | 50 images, 30 AI content credits, 30 AI blog credits, a 20-page audit |
| Smart SEO | 50 images, 20 AI generations, meta and alt tags, a 20-page audit, sitemap, noindex tags |
| StoreSEO | 25 products, 25 images, 200 AI credits, llms.txt |
| SEO King | Unlimited alt text, meta title, meta description and photo renaming updates |
Plug in SEO, Schema Plus, SEO Manager and Yoast list no free plan; each offers a free trial instead.
Which features each app lists
From each app’s own description and plan cards. “Not listed” means the listing does not mention it; the app may still do it.
| App | llms.txt | Structured data | Broken links and redirects | Search Console | IndexNow | MCP (AI assistants) | Multilingual |
|---|---|---|---|---|---|---|---|
| Booster AI SEO | Listed | Listed | Listed | Listed | Not listed | Not listed | Not listed |
| Avada AI SEO | Not listed | Listed | Listed | Listed | Not listed | Not listed | Not listed |
| SEOLab | Listed | Listed | Listed | Listed | Not listed | Not listed | Not listed |
| Tapita AI SEO | Listed | Listed | Listed | Listed | Not listed | Not listed | Listed |
| TinySEO | Listed | Listed | Listed | Listed | Listed | Not listed | Not listed |
| SEOWILL | Listed | Listed | Listed | Listed | Not listed | Not listed | Not listed |
| Smart SEO | Listed | Listed | Listed | Listed | Listed | Listed | Listed |
| StoreSEO | Listed | Listed | Not listed | Listed | Not listed | Listed | Listed |
| Plug in SEO | Not listed | Listed | Listed | Listed | Not listed | Not listed | Not listed |
| Schema Plus | Not listed | Listed | Not listed | Listed | Not listed | Not listed | Not listed |
| SEO King | Listed | Listed | Listed | Listed | Not listed | Listed | Listed |
| SEO Manager | Not listed | Listed | Listed | Listed | Listed | Not listed | Not listed |
| Yoast SEO for Shopify | Listed | Listed | Not listed | Not listed | Not listed | Not listed | Not listed |
The apps, plan by plan
1. Booster AI SEO
The most reviewed SEO app in this list. Its pitch is automation: an “Auto Pilot” that scans the store and fixes what it finds. Note what the free plan leaves out: meta title and description editing starts on Pro, and image compression only on Premium.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Free | Free | Free | 50 images a week |
| Pro | $39 | $349 | Meta tags, autopilot fixes, structured data, sitemap submission |
| Premium | $69 | $619 | Image compression (5GB a month), URL and filename SEO, 365 days of Search Console data |
Best for: Stores that want fixes applied for them, and will check what the autopilot changes. Rated 4.8 from 5,484 reviews; developer Booster SEO. Booster AI SEO on the Shopify App Store
2. Avada AI SEO
A generous free plan that includes AI credits: 100 image optimisations, 100 AI credits and 20 page audits before you pay. Tapita’s free plan compresses more images and audits without a page limit, but gives no AI credit count. The paid jump is steep, from free to $34.95 a month.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Free | Free | Free | 100 images, 100 AI credits, 20 page audits |
| Pro | $34.95 | $348 | Unlimited images and audits, 1,000 AI credits, broken links, robots.txt editor |
| Enterprise | $99 | $990 | 10,000 AI credits, an AI audit agent, consulting |
Best for: Stores that want to start free with audits and image optimisation. Rated 4.9 from 4,683 reviews; developer Avada SEO Suite. Avada AI SEO on the Shopify App Store
3. SEOLab
The newest app here and the only one with no paid plan on its listing. It lists llms.txt, structured data, speed, image SEO, keyword research and backlinks. It has 2,812 reviews in under two years.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Free | Free | Free | Every feature listed; no paid plan is listed |
Best for: Small stores that want to try everything without paying. Rated 4.9 from 2,812 reviews; developer Commerce Plus. SEOLab on the Shopify App Store
4. Tapita AI SEO
Cheap to start at $9.99 a month, with a catch the headline hides: both paid plans cost $5 a month more on Shopify’s Grow plan, $30 more on Advanced and $60 more on Shopify Plus.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Free | Free | Free | 900 images a month, unlimited on-page audits |
| Business | $9.99 | $101.88 | 100 images a day, 100 AI credits a month, broken link redirects |
| Premium | $49.99 | $509.88 | 500 images a day, 500 AI credits a month, an onboarding call |
Best for: Stores on Shopify’s Basic plan, for which the listing names no surcharge. Rated 5.0 from 2,626 reviews; developer Tapita. Tapita AI SEO on the Shopify App Store
5. TinySEO
Its plans are built around image quotas and speed tools such as lazy loading and minification. The free tier is pay-as-you-go: 50 images a month, then 3 cents for each extra image. AI metadata, 404 redirects and llms.txt editing start on Advanced at $23, and auto-redirects when you delete a product on Expert at $49.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Pay as you go | Free | Free | 50 images a month, then 3 cents each |
| Beginner | $14 | Monthly billing only | 1,500 images a month, lazy loading |
| Advanced | $23 | Monthly billing only | 5,000 images, IndexNow, broken link redirects, AI metadata, llms.txt editing |
| Expert | $49 | Monthly billing only | 15,000 images, extended structured data |
Best for: Image-heavy stores that care most about speed. Rated 5.0 from 2,530 reviews; developer TinySEO (former TinyIMG). TinySEO on the Shopify App Store
6. SEOWILL
The content-heavy option: AI blog posts and a keyword content planner sit alongside the usual audit and speed tools. Structured data and llms.txt are Pro features.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Free | Free | Free | 50 images, 30 content credits, 30 blog credits |
| Pro | $29.99 | $287.90 | 2,000 images a month, 200 credits, structured data, llms.txt |
| Premium | $59.99 | $575.90 | 6,000 images a month, 500 credits, competitor analysis, internal linking |
Best for: Stores that plan to publish blog content to rank. Rated 4.8 from 1,809 reviews; developer CWILL. SEOWILL on the Shopify App Store
7. Smart SEO
The cheapest plan here that lists all three of JSON-LD, llms.txt and IndexNow: Pro at $14.99. SEO King lists the first two for less. During the free trial its quotas are smaller: on Pro, for example, 50 of the 1,000 image optimisations.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Free | Free | Free | 50 images, 20 AI generations |
| Pro | $14.99 | $149.90 | Structured data, llms.txt and agents.md, IndexNow, bulk meta tags |
| Business | $24.99 | $249.90 | AI bulk alt and meta tags, a 500-page audit, multilingual |
| Premium | $49.99 | $499.90 | Unlimited audits, unlimited AI with your own key |
Best for: Stores that want structured data, llms.txt and IndexNow together for under $15 a month. Rated 5.0 from 954 reviews; developer Sherpas Design. Smart SEO on the Shopify App Store
8. StoreSEO
Priced by catalogue size: the free plan covers 25 products and Lite 100. A store with 300 products is already on Advanced at $249.99 a month, the highest price in this list.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Free Forever | Free | Free | 25 products, 25 images, 200 AI credits |
| Lite | $14.99 | Monthly billing only | 100 products, 500 images, 1,000 AI credits, schema |
| Essential | $39.99 | Monthly billing only | 250 products, 2,000 images, 5,000 AI credits |
| Advanced | $249.99 | Monthly billing only | 10,000 products, 50,000 images, multilingual |
Best for: Small catalogues, and anyone who wants to drive SEO from Claude or ChatGPT through its MCP connector. Rated 5.0 from 760 reviews; developer Storeware. StoreSEO on the Shopify App Store
9. Plug in SEO
The oldest app here, launched in 2011, and built to teach: it finds problems, explains how to fix them, and its AI writes titles and descriptions that you approve one by one. There is no free plan.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Lite | $29.99 | Monthly billing only | 200 pages scanned, 2 audits a month, structured data tools |
| Standard | $49.99 | Monthly billing only | 2,000 pages, 5 audits a month, a 30-minute expert call |
| Premium | $79.99 | Monthly billing only | Unlimited pages, 10 audits a month |
Best for: Owners who want to learn SEO and approve every change. Rated 4.6 from 675 reviews; developer Plug in Useful. Plug in SEO on the Shopify App Store
10. Schema Plus
Does one job, structured data, and connects to the review apps (Judge.me, Loox, Okendo, Yotpo and others) that feed star ratings into it. The cheapest plan covers only 5 products, so most stores need Essential or Premium.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Lite | $10.99 | $105.50 | Product and review schema for up to 5 products |
| Essential | $20.99 | $201.50 | Up to 250 products, plus organization, blog, collection and breadcrumb schema |
| Premium | $34.99 | $335.90 | Unlimited products, merchant listings, FAQ and video schema |
Best for: Stores that want review stars and rich results, and nothing else. Rated 5.0 from 592 reviews; developer SchemaPlus Inc. Schema Plus on the Shopify App Store
11. SEO King
Every paid plan unlocks all of SEO King’s features, including llms.txt, robots.txt and JSON-LD; the price only rises with the number of pages. Paid yearly, the smallest plan is $69.99, the lowest yearly price of any paid plan here.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Free basics | Free | Free | Unlimited manual meta and alt text edits |
| 500 Pages | $9.99 | $69.99 | All features, for stores up to 500 pages |
| 5,000 Pages | $13.99 | $79.99 | The same, up to 5,000 pages |
| 20,000 Pages | $16.99 | $99.99 | The same, up to 20,000 pages |
Best for: Stores that want a full paid feature set for under $100 a year. Rated 4.8 from 542 reviews; developer Engage Apps. SEO King on the Shopify App Store
12. SEO Manager
Priced by features: its plan cards list features, with no image or AI credit quotas named. Essential adds out-of-stock redirects, which send shoppers on from products that have sold out.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Starter | $9 | Monthly billing only | SEO scoring, a Google result preview, structured data testing, broken link tracking |
| Essential | $29 | Monthly billing only | Meta tag control, out-of-stock redirects, automated broken links |
| Professional | $59 | Monthly billing only | AI broken link management, AI content, HTML sitemap |
Best for: Stores whose stock sells out and comes back. Rated 4.7 from 493 reviews; developer venntov. SEO Manager on the Shopify App Store
13. Yoast SEO for Shopify
Yoast’s Shopify app, with SEO and readability analysis in the product editor. There is no free plan, and it has the lowest rating and fewest reviews in this list.
| Plan | Per month | Per year | Includes |
|---|---|---|---|
| Premium | $19 | $190 | SEO and readability analysis, structured data, bulk editor |
| AI+ | $45 | $450 | Adds AI visibility tracking and competitor benchmarking |
Best for: Writers who already know Yoast from WordPress. Rated 4.3 from 175 reviews; developer Yoast. Yoast SEO for Shopify on the Shopify App Store
Which one, for which store
| Your store | Pick | Why |
|---|---|---|
| New store, no budget | SEOLab, Avada or Tapita | SEOLab lists no paid plan; Avada’s free plan includes 100 AI credits; Tapita’s compresses 900 images a month |
| Under 500 pages, smallest paid yearly spend | SEO King | Every feature for $69.99 a year |
| You want to be eligible for review stars in Google | Schema Plus | Built only for structured data, and connects to the main review apps |
| Lots of product photos | Tapita or TinySEO | Tapita Business: 100 images a day for $9.99, plus its surcharge above Shopify’s Basic plan. TinySEO Beginner: 1,500 a month for $14 |
| You want structured data, llms.txt and IndexNow | Smart SEO | All three on Pro at $14.99 a month |
| You will publish blog posts | SEOWILL | AI blog credits from the free plan up |
| You delete products often | TinySEO | Auto-redirects on product deletion on Expert at $49 a month |
| You want it done for you | Booster | Autopilot fixes on Pro at $39 a month |
| You know Yoast from WordPress | Yoast SEO for Shopify | SEO and readability analysis from the same company, from $19 a month |
Run one SEO app at a time. Two apps that both write meta tags or structured data can produce duplicate or conflicting markup, and test the theme after you uninstall one, since some leave snippets in theme files.
What other lists get wrong
We checked the prices in the pages that rank for this search against each app’s listing on 6 October 2026. These did not match the listings on that day:
- StoreSEO “$2.99/month” (tcf.team). Its cheapest paid plan, Lite, is $14.99 a month.
- Smart SEO “paid from $4.99/month” (useamp.com). Pro is $14.99 a month.
- Avada with “4.9 stars from 6,000+ reviews” (useamp.com). Its listing shows 4,683.
- StoreSEO “paid plans start from $19.99/month” (tiny-img.com, the site of TinySEO, which ranks its own app first). Lite is $14.99.
- Tapita as “Free, Basic, Pro” at “$0 $9.99 $39.99” (ecommerce-gold.com). The plans are Business at $9.99 and Premium at $49.99.
- Schema Plus and Yoast SEO for Shopify have a free plan (said by an earlier version of this article). Neither does: Schema Plus starts at $10.99 a month and Yoast at $19.
Review counts also go out of date quickly: the same app can show a different count from one month to the next, so treat any count, including ours, as a snapshot.
Shopify or WooCommerce for SEO?
On Shopify, SEO apps bill monthly or yearly on top of your Shopify plan, Shopify generates the sitemap and llms.txt, and robots.txt is edited through the theme’s robots.txt.liquid template. On WordPress with WooCommerce, SEO plugins are free or paid yearly and the files sit on your own hosting. If you are weighing the two, see our best SEO plugin for WooCommerce, where we installed and measured five plugins on a test store.
Sources
Every app listing below was read on 6 October 2026. The Shopify findings come from pages we fetched on the same day.
- BOOSTER AI SEO + AEO OPTIMIZER, Shopify App Store
- Avada AI SEO Image Optimizer, Shopify App Store
- SEOLab: All in #1 SEO & AEO, Shopify App Store
- Tapita AI SEO Optimizer, Speed, Shopify App Store
- TinySEO: SEO & Image Optimizer (formerly TinyIMG), Shopify App Store
- SEOWILL: AI SEO & AI Blog Post (formerly SEOAnt), Shopify App Store
- Smart SEO AI & Image Optimizer, Shopify App Store
- StoreSEO AI SEO Optimizer, Shopify App Store
- Plug in SEO, Shopify App Store
- Schema Plus: AI & SEO JSON-LD, Shopify App Store
- SEO King, Shopify App Store
- SEO Manager | venntov, Shopify App Store
- Yoast SEO: Store optimization, Shopify App Store
- Shopify Dawn demo store (product page, sitemap.xml, robots.txt, llms.txt)
- Shopify Horizon demo store, llms.txt
- Allbirds, llms.txt
Frequently asked questions
Do I need an SEO app for Shopify?
Not to be indexed. Shopify provides a sitemap, robots.txt and an llms.txt, and its own themes add canonical tags and product structured data. An app helps when you need to edit titles and alt text in bulk, compress images, add more structured data, or find problems across a large store.
What is the best SEO app for Shopify?
By reviews, Booster (5,484 at 4.8). For a free start, Avada or SEOLab. For the lowest yearly cost with every feature, SEO King. For structured data alone, Schema Plus.
Is there a free SEO app for Shopify?
SEOLab lists no paid plan. Avada, Booster, Tapita, TinySEO, SEOWILL, Smart SEO, StoreSEO and SEO King all have free plans with limits.
Is there a Yoast for Shopify?
Yes, Yoast publishes a Shopify app. It has no free plan: Premium is $19 a month or $190 a year.
Do I need an app for llms.txt on Shopify?
Not on the three Shopify storefronts we checked: each already served an llms.txt written by Shopify. An app lets you replace or add to it.
Which Shopify SEO app is cheapest?
SEOLab, which lists no paid plan. Of the paid plans, SEO King paid yearly is cheapest at $69.99 a year for stores up to 500 pages, and SEO Manager has the cheapest monthly plan at $9 a month.
Will an SEO app slow my store?
It can, if it adds scripts to your storefront. Check your store speed before and after installing, and remove one app before trying another.
