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v3.1 Updated Aug 31, 2026

StartUp – Responsive Multi-Purpose WordPress Theme

StartUp is a responsive WordPress theme built for creative agencies, digital studios and early-stage startups launching…

  • Instant download
  • Unlimited domains
  • Virus-scanned files
Overview

What you’re getting

StartUp is a responsive WordPress theme built for creative agencies, digital studios and early-stage startups launching their first website. It includes ready-made portfolio sections, institutional pages for services and team, and blocks for showcasing client work, all editable through the WordPress customizer without touching code. The layout adapts to desktop, tablet and mobile automatically, and works with popular page builders for visual editing.

Key Features

  • Multipurpose responsive layout that adapts to all screen sizes automatically
  • Portfolio sections with project galleries and case study pages built in
  • Institutional page templates for services, team, about and contact configured on install
Getting it

How to download StartUp for free

Buy this theme on its own for $3.49, or take a membership from $14 and download it along with every other product on the site.

Either way you get the same file: the original .zip as the developer published it, with nothing removed and nothing added. Every upload is virus-scanned before it reaches your account, and earlier builds stay available if you ever need to match an existing site.

Updates come from us rather than from the developer — we publish each new release, usually within days. Our free Auto Updater plugin delivers them inside your WordPress dashboard, and the setup guide walks through connecting a site.

Activation

What works without a StartUp licence key

Everything. The GPL licence is already active in the code you receive, so every feature is present and working the moment you activate the theme — nothing is stripped out, nothing is disabled, and your visitors see no difference from a site running the developer’s own copy.

The one thing a developer’s key normally carries is automatic updates from their servers. That is the gap we fill: our free Auto Updater plugin delivers each new release into your WordPress dashboard, so updates arrive the same way they would with the original licence. The setup guide takes about two minutes.

The one exception anywhere in the catalogue is a feature that runs on the developer’s own servers rather than on your site — a hosted template library, for instance. Those are theirs to serve, not ours to redistribute, and where one applies we say so on this page rather than letting you find out afterwards.

Installation

Up and running in minutes

Download the .zip, then in WordPress go to Appearance → Themes → Add New → Upload Theme, choose the file and click Install Now, then Activate. If the download contains extras such as documentation, unzip it first and install only the theme file.

Full guide: how to install a theme or plugin from a GPL site.

FAQ

Questions, answered

Can I get StartUp for free?

You can download it here for $3.49, or with a membership that includes every product on the site. It is not free of charge, but it is free of a recurring per-site licence — the GPL allows redistribution, so you pay once rather than every year for every domain.

Is the StartUp free download legal?

Yes. It is licensed under the GNU General Public License, the same licence WordPress itself uses, and the GPL expressly permits redistribution including for a fee. You receive the original unmodified file. What is not legal, and what we do not do, is distributing nulled software with the licence check stripped out of the code.

Does StartUp need a licence key?

No key is required to install and use the theme, and your visitors see no difference. What a developer licence adds is their own support channel, updates direct from their servers, and in some products a connection to their template or content library. Updates come from us instead.

Will I get StartUp updates?

Yes. When the developer releases a new version we publish it here, usually within days. Install it over the previous one, or use our free Auto Updater plugin to receive updates inside your WordPress dashboard. Earlier builds stay available in your account if you ever need to roll back.

How many websites can I use StartUp on?

Open a support ticket from your account and we’ll help you out. If you find a broken file, and we’ll fix it quickly.

Is this the original StartUp file?

Yes. Downloaded from the developer and redistributed unmodified, with nothing added and nothing removed. Every file is virus-scanned before release. If you find a problem, use Report a problem on this page and we will fix it.

Better value

Or get all 16,000+ products

$14/month — every plugin, theme and template on the site, this one included. Cancel anytime.