Most WooCommerce stores send every visitor to the same generic checkout, leaving order bumps, upsells, and conversion testing on the table. This CartFlows Pro review looks at whether the paid upgrade actually turns a standard WooCommerce checkout into a revenue-generating funnel, or whether the free version already covers what most stores need. For store owners comparing subscription cost against potential average-order-value gains, the answer isn’t automatic.
The question is whether CartFlows Pro’s funnel features justify an annual subscription over sticking with the free plugin.
Quick Verdict
CartFlows suits WooCommerce store owners and agencies who want order bumps, one-click upsells and downsells, and A/B split testing without hiring a developer to build custom checkout flows. It’s a poor fit for anyone running a simple catalog store with no interest in conversion optimization.
Pros
- Order bumps and one-click upsells/downsells designed to lift average order value
- Built-in A/B split testing for checkout and funnel pages, no separate testing tool needed
- Flexible checkout page layout templates for building multi-step funnels
- Native integration with WooCommerce and major page builders including Elementor, Beaver Builder, Divi, Gutenberg, and Bricks
Cons
- Only functions with an active WooCommerce installation, so non-WooCommerce sites gain nothing
- Ongoing annual subscription across every Suite tier, unlike a one-time purchase
- Setting up funnels and split tests brings a learning curve for store owners new to conversion optimization
Core Features
Flexible Checkout Page Layouts
CartFlows replaces the default WooCommerce checkout with checkout layout templates that store owners can apply without touching theme files. These layouts are built to work inside the funnel structure CartFlows creates, rather than as a standalone checkout redesign tool.
For a WooCommerce store, this means the checkout step becomes part of a designed sequence rather than a generic form. Store owners can present a cleaner, more focused checkout page that matches the rest of the funnel, which matters for anyone trying to reduce distractions at the point of payment.
Order Bumps
Order bumps let a merchant add a single-click add-on offer directly on the checkout page, before the customer completes their purchase. The order bump configuration inside CartFlows controls which product appears, how it’s priced, and where it sits on the page.
It’s one of the more direct ways the plugin is positioned to increase average order value. Rather than relying on a separate upsell page, the offer sits inside the existing checkout flow where the customer is already committed to buying.
One-Click Upsells
The one-click upsell and downsell flow builder lets store owners insert a post-purchase offer screen into the funnel sequence, where customers can add another product to their order without re-entering payment details. It sits after checkout as its own funnel step, distinct from the order bump.
For stores selling complementary products, this creates a second chance to grow the order value after the sale is already confirmed. Because the flow builder is part of CartFlows’s funnel structure, the upsell step can be arranged and reordered alongside other pages in the funnel.
One-Click Downsells
Downsells use the same flow builder as upsells but serve the opposite purpose: when a customer declines an upsell offer, CartFlows can route them to a lower-priced alternative instead of losing the additional sale entirely. That keeps the funnel logic contained within a single builder rather than requiring separate plugins or manual redirects.
For store owners, this gives a fallback path that recovers some revenue from customers who weren’t ready to accept the higher-priced upsell, without extra configuration outside the funnel itself.
A/B Split Testing
CartFlows includes an A/B split testing dashboard for funnel pages, allowing store owners to run variations of checkout pages, order bump offers, or upsell screens against each other. The testing tool works across the funnel steps built with the plugin rather than as a generic page-level split test.
That gives merchants a way to compare layout or offer changes using real funnel traffic instead of guesswork. For stores running ongoing promotions or testing new offers, this dashboard sits inside the same interface used to build the funnel, so results tie directly back to the pages already in use.
Installation and Setup
- Confirm your site is running WooCommerce, since CartFlows is built to extend it and won’t function without it.
- Install and activate the required plugins. This product requires WooCommerce AND CartFlows (the free base plugin) โ both must be installed and activated before CartFlows can be added.
- WooCommerce โ available through the Plugins โ Add New screen in your WordPress dashboard.
- CartFlows โ the free version, also available through the Plugins โ Add New screen or from WordPress.org.
- Purchase a CartFlows license and download the plugin zip file from your account area on the official site.
- Go to Plugins โ Add New Plugin โ Upload Plugin in your WordPress dashboard and upload the CartFlows zip file directly. There’s no need to extract the archive first โ the uploader accepts the zip as downloaded.
- Activate CartFlows once the upload finishes. It registers against your existing CartFlows and WooCommerce installations automatically.
- Enter your license key when prompted, so the plugin can verify your subscription and enable updates.
- Open the CartFlows dashboard to start building funnels โ creating checkout flows, configuring order bumps, and setting up one-click upsells and downsells.
Installing and activating the plugin is quick. In a first-hand test on WordPress 6.5 with PHP 8.4, uploading the CartFlows package and completing basic setup took about two minutes.
Compatibility and Requirements
| Requirement | Details |
|---|---|
| WordPress version | 6.5 |
| PHP version | 8.4 |
| WooCommerce | Required โ CartFlows will not function without it |
| Theme compatibility | Any well-coded WooCommerce-compatible theme |
| Page builder support | Elementor, Bricks, Divi, Beaver Builder, Spectra, and the default WordPress block editor (Gutenberg) |
CartFlows is designed to work alongside whichever page builder a store already uses rather than locking users into one. Since it hooks into WooCommerce’s checkout and product data directly, theme quality matters more than theme brand โ a poorly coded theme can cause layout conflicts even if it’s technically WooCommerce-compatible.
CartFlows Pricing
CartFlows follows a freemium model. A free version of the plugin is available directly from the WordPress.org repository, and it covers the basic funnel-building groundwork. CartFlows is the paid upgrade layered on top, adding the advanced conversion tools โ order bumps, one-click upsells and downsells, and A/B split testing among them.
Pro is sold both as a standalone product and bundled into tiered Suite plans that scale by site count:
- CartFlows Funnel Builder Pro โ $299/year
- Suite Grow โ $199/year, 1 site
- Suite Scale โ $299/year, 3 sites
- Suite Agency โ $399/year, 30 sites
Every plan, regardless of tier, comes with a 14-day money-back guarantee, and subscriptions can be canceled at any time.
For the current lineup of plans and exact feature inclusions per tier, check the pricing page at cartflows.com.
๐ Get CartFlows at the best available price
Alternatives to CartFlows
CartFlows Pro isn’t the only way to build sales funnels for a WooCommerce store, and store owners often compare it against other checkout and funnel tools before subscribing. Here’s how it stacks up against the main alternatives.
| Product | Key Difference | Best For | Price Tier |
|---|---|---|---|
| CartFlows | Native WooCommerce funnel builder with order bumps, upsells, downsells, and A/B testing built directly into WordPress | WooCommerce store owners who want funnels without leaving WordPress | Freemium |
| FunnelKit | WooCommerce-native funnel builder with checkout customization, order bumps, and upsells, offering its own free and Pro tiers | Store owners comparing WooCommerce-specific funnel plugins head-to-head | Freemium |
| ThriveCart | Standalone cart and checkout platform that works independently of WordPress and WooCommerce, often a one-time purchase | Sellers who want a checkout system decoupled from their WordPress site | Paid |
| ClickFunnels | Hosted, all-in-one SaaS platform with its own page builder and hosting, built for ease of use over deep WooCommerce ties | Marketers who want an all-in-one funnel platform outside WordPress | Paid |
Competitor data is sourced from publicly available information as of 2026 and may have changed.
The right pick depends on whether you want a tool woven into your existing WooCommerce and WordPress setup or a standalone platform that handles funnels outside it. Store owners already committed to WooCommerce and a page builder like Elementor or Bricks tend to find CartFlows or FunnelKit a closer fit, while those wanting to skip WordPress infrastructure entirely may lean toward ThriveCart or ClickFunnels.
Frequently Asked Questions
Does CartFlows require WooCommerce?
Yes, CartFlows requires an active WooCommerce installation to function. It hooks directly into WooCommerce’s product inventory, checkout fields, and payment gateways, so it cannot build funnels or checkout pages without WooCommerce running on the site.
Is there a free version of CartFlows?
Yes, CartFlows has an official free version available for download from WordPress.org. It’s built on GPL-licensed code, and CartFlows is sold as a paid upgrade that adds advanced funnel-building features like order bumps, one-click upsells and downsells, and A/B split testing.
Does CartFlows work with Elementor and other page builders?
Yes, CartFlows is designed to integrate with major WordPress page builders, including Elementor, Beaver Builder, Divi, Gutenberg, and Bricks. This lets store owners design checkout and funnel pages using drag-and-drop tools rather than custom code, provided the active theme is well-coded and compatible with WooCommerce.
What is CartFlows pricing?
CartFlows is sold both as a standalone product and bundled into tiered Suite plans. The standalone CartFlows Funnel Builder Pro is listed at $299/yr, while the Suite bundles run $199/yr for Suite Grow (1 site), $299/yr for Suite Scale (3 sites), and $399/yr for Suite Agency (30 sites).
Does CartFlows offer a refund guarantee?
Yes, every CartFlows pricing plan includes a 14-day money-back guarantee. Plans can also be canceled at any time.
How does CartFlows compare to FunnelKit?
CartFlows and FunnelKit are both funnel-builder plugins built specifically for WooCommerce, competing on similar ground with order bumps, upsell and downsell flows, and checkout customization. CartFlows differentiates itself with native integration across a wide range of page builders, including Elementor, Beaver Builder, Divi, Gutenberg, and Bricks, plus a free evaluation version distributed through WordPress.org.
How many WordPress sites use CartFlows?
CartFlows has over 200,000 active installations according to the WordPress.org Plugin Directory. Its developer, Brainstorm Force, also builds a sister plugin, Cart Abandonment Recovery for WooCommerce, which sits in the 300,000+ install bracket, and the company’s full suite of e-commerce tools combines for over 590,000 total active installs.
Download & Pricing Options
๐ Free Version
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