Frequently Asked Questions

Last updated: 18 September 2026

Everything people ask us before and after buying. If your question is not here, open a support ticket and a person will answer it.

Buying and pricing

How are your prices so low?

Because you are not paying for a software licence. The products we distribute are released by their authors under the GNU General Public License, which already gives everyone who receives a copy the right to use, modify and redistribute it — and which expressly permits charging a fee for distributing that copy.

What you pay us for is the distribution service: sourcing the files, hosting them, scanning them, tracking versions, running the download infrastructure and answering your questions. That costs a fraction of what a per-site commercial licence costs, so the price is a fraction too.

What is the difference between buying one product and a membership?

Single product — you buy one item and can re-download it from your account for as long as it stays in our catalogue.
Membership — you get access to the whole catalogue with a daily download allowance. Current plans, prices and allowances are on the Pricing page.

Memberships make sense if you build more than a handful of sites. For one theme, buy the single product.

Does a membership renew automatically?

Where a plan is set to renew, it renews at the then-current price using your stored payment method until you cancel. You can cancel any time from your account or by contacting support — there is no fee and no notice period, and your access continues until the end of the period you have already paid for. Full detail in our Refund & Cancellation Policy.

Is there lifetime access?

Files you have already downloaded are yours to keep and use forever — that comes from the GPL, not from us, and nothing we do can take it away.

What ends when a membership ends is access to our service: the download library, new versions, and support. If a plan on our Pricing page is described as lifetime, the terms on that page apply.

Do you offer coupons or discounts?

Promotional prices and coupons apply only where and while they are shown on the site, and some products and plans are excluded. Single products are usually already at their lowest price and do not take coupons. If a code is not working, it does not apply to that item rather than being broken.

Can I get a better price for two or three products?

Once you want more than two or three items, a membership is almost always cheaper than buying them individually. Compare the totals on the Pricing page before you buy.

Can I try a product before buying?

No. These are digital files that are delivered the moment you pay, so we cannot offer a trial or a demo download. What we offer instead is the guarantee in our Refund Policy: if the product does not work and our support team cannot make it work, you get your money back.

For what a product actually does, read the original developer’s own demo and documentation before you buy. We do not change how products work.

The product I want is not listed. Can you add it?

Ask us. Send the product name and the developer’s URL through support and we will tell you honestly whether we can add it and roughly when. We cannot promise every request.

What you actually get

Are the files original, or nulled and cracked?

We hold live subscriptions with the original authors and download from source. Every file is malware-scanned before we publish it. We do not add advertising, tracking, backdoors or any other code of our own, and we do not change how a product works or fix the developer’s bugs.

You do not have to take our word for it — the source code is open and you can inspect it. Scan anything you download with Wordfence, Sucuri Security, VirusTotal or a scanner of your choice. We would rather you checked than trusted us.

What we cannot give you is a guarantee that any file is defect-free. Nobody honestly can. Our position is set out in Section 18 of our Terms of Service. Always back up and test on a staging site before installing anything on a live website.

Do products come activated?

Most products in our catalogue are supplied ready to run. Where a product needs an activation step that we cannot supply, that is stated on its product page.

What this does not give you is a relationship with the original developer:

You are not registered on their system and they have no record of you.
You will not receive their support, their documentation access or their premium add-ons.
You will not receive updates from their servers.
Cloud features, template libraries, APIs and AI features that run on their infrastructure will not work.
If the developer changes how their licence check works, activation can stop working, and we cannot restore it.

If you need a licence the developer recognises and stands behind, buy directly from them. Our full position is in Section 11 of our Terms of Service and on our GPL Licensing & Disclaimer page — please read it before buying if activation matters to you.

Will products update automatically?

No. Updates come from us, not from the developer’s update servers. When we publish a newer version it replaces the file in your download library, and you update by downloading it and installing it over the old one.

If you want one-click automatic updates from within WordPress, our own PureGPL Auto Updater plugin handles that for products we distribute.

How quickly do you publish new versions?

We add products and refresh existing ones daily — the running figures are on our changelog, which is public precisely so you can check rather than trust.

We do not promise same-day parity with a developer’s release, and we do not guarantee that every product will keep receiving updates.

Can I ask you to update an outdated product?

Yes, and we would rather you did — it tells us what people are actually using. Raise a support ticket with the product name and we will refresh it as soon as we can. No guaranteed timeline.

Do I get the developer’s support?

No, and please do not contact them as though you were their customer. You get our support, which covers downloads, installation, activation, versions and billing. What it does and does not cover is set out on our Support Policy page.

Why can’t I import templates or use the cloud library?

Because those features are not in the file — they live on the developer’s servers and need an account with them to reach. The GPL covers the code, not somebody else’s hosted service.

Where we can, we publish importable content as separate downloads (for example template kits and demo JSON files) so you can import them manually.

Downloads, sites and limits

How many sites can I use a product on?

As many as you like — your own and your clients’. That is a GPL right and we place no restriction on it. Use it on one site or a hundred.

Is there a limit on how much I can download?

Two different things, often confused:

Site usage is unlimited. See above.
Membership downloads have a daily allowance. The number depends on your plan and is shown on the Pricing page. Allowances reset each day and do not carry over.

Single-product purchases can be re-downloaded from your account without a daily cap for as long as the product remains in our catalogue.

What happens when my membership ends?

Files you already downloaded stay on your computer and remain yours to use under the GPL. What stops is access to the download library, to newer versions and to support. Full detail in our Refund & Cancellation Policy.

No. Accounts and download links are personal to you, and sharing them is a breach of Section 10 of our Terms of Service. We monitor for it and will restrict accounts that do it.

Sharing the files is a different matter — the GPL permits redistribution, provided you pass on the same licence and make source available.

Installing and troubleshooting

I get “Broken theme and/or stylesheets missing” or “style.css missing”

The file you uploaded is the full package, not the theme itself. Many theme downloads contain documentation, licence files and child themes alongside the theme.

Unzip the package you downloaded, find the inner themename.zip, and upload that one instead.

The .zip will not install at all

Usually one of three things:

A truncated download. Check the .zip opens on your computer first. If it does not, download it again from your account rather than from an old email link.
Upload size limit. Large themes exceed the default WordPress upload limit — ask your host to raise upload_max_filesize and post_max_size, or install via FTP.
Memory limit. Raise WP_MEMORY_LIMIT to at least 256M.

Still stuck? Raise a ticket with the exact error, your WordPress version and your PHP version.

How do I update a product manually?

Back up your site first. Every time, no exceptions.
Download the latest .zip from your PureGPL account.
In WordPress, go to Plugins → Add New (or Appearance → Themes → Add New) and click Upload.
Select the .zip and click Install Now.
When WordPress warns that the item already exists, choose Replace current with uploaded.

Your settings are kept — they live in the database, not in the files.

How do I deal with licence and update notices in my dashboard?

These notices come from the product asking you to register with its developer. They do not stop the product working.

Our PureGPL Auto Updater plugin manages update notices for products we distribute while leaving WordPress core and your other plugins untouched. Do not use a plugin that hides all admin notices site-wide — you will also hide genuine security warnings for software we have nothing to do with, and that is how sites get compromised.

Refunds and support

Do you give refunds?

Yes, in the cases that matter. If a product does not work and our support team cannot make it work, we refund you in full. You also get a full refund if you have not downloaded the file and ask within 24 hours, if you were charged twice, or if we cannot deliver.

We do not refund for a change of mind after you have downloaded a file, for incompatibility with your particular setup where the product works normally, or because you expected the developer’s official support, updates or activation — those are never included and are disclosed before you buy. The full list is in our Refund & Cancellation Policy.

How fast do you reply?

First response within 24 hours, usually much sooner during working hours (Monday to Saturday, 10:00–19:00 IST). Suspected corrupt or malicious files are treated as urgent. See our Support Policy.

What does support actually cover?

Downloads, installation, activation, versions, product integrity, orders and billing — plus helping you work out whether a problem is the product, a plugin conflict or your hosting.

Not covered: custom development, site building, teaching you how to use the product, fixing someone else’s plugin, or server administration. Details on the Support Policy page.

Where should I ask — support, email or WhatsApp?

Use support tickets for anything technical or order-related. They are tracked, carry your order history and are the only channel with a guaranteed response time. WhatsApp is for pre-sales questions and may answer automatically at first.

Legal, safety and developers

Is it legal to use these products?

Redistributing GPL-licensed code is what the licence is designed to permit, and using GPL software without registering with its author is entirely normal — WordPress itself works this way.

The GPL does not cover everything, though. Trademarks, bundled stock photography, fonts, icons and third-party libraries are often licensed separately, and hosted services are not code at all. If you plan to redistribute a product yourself, check the licence headers in the files. Our full position is on the GPL Licensing & Disclaimer page.

Are you affiliated with the developers?

No. PureGPL is an independent distributor. We are not affiliated with, endorsed by or connected to any developer whose products we list, nor with WordPress®, Automattic, WooCommerce®, Envato or Elementor. Product names and marks appear on our site only to identify the software. See our Copyright & Takedown Policy.

I am a developer and I want my product removed

Use the Report button on the product page or email [email protected]. Once we have verified the request comes from you, we remove the product immediately — always within 24 hours, without requiring a court order and without arguing the merits first. We confirm in writing when it is done.

Full procedure on our Report a Product page.

What do you do with my data?

We collect what is needed to run your account, deliver your orders and support you. We do not sell personal data. Card details never touch our servers. You can request access, correction or deletion at any time — see our Privacy Policy.

I have a complaint and support has not resolved it

Ask for the ticket to be escalated, then contact our Grievance Officer, Varun, at [email protected]. Every grievance is acknowledged within 48 hours and we aim to resolve it within one month.

Still not answered?

Open a support ticket and ask. If the question comes up more than once, it ends up on this page.