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About Gravity forms | Salesforce

Integrating Gravity Forms with Salesforce

Gravity Forms is a powerful WordPress plugin that allows you to create custom forms for your website. By integrating Gravity Forms with Salesforce, you can easily capture leads and contacts directly into your Salesforce CRM system. This seamless integration streamlines your lead generation process and helps you to better manage your customer data.

Key Benefits of Gravity Forms Salesforce Integration

1. Automatic Lead Capture: When a user submits a form on your website, the information is automatically transferred to Salesforce, creating new leads or contacts in real-time.

2. Custom Mapping: You can map form fields to Salesforce fields, ensuring that the data is accurately captured and organized within your CRM system.

3. Improved Efficiency: By eliminating the need for manual data entry, integration saves time and reduces the chance of errors in data input.

How to Integrate Gravity Forms with Salesforce

1. Install Gravity Forms Plugin: If you haven’t already, install and activate the Gravity Forms plugin on your WordPress website.

2. Set up Salesforce Add-On: Purchase and install the Gravity Forms Salesforce Add-On, which will enable the integration between Gravity Forms and Salesforce.

3. Configure API Settings: In the Salesforce Add-On settings, enter your Salesforce API credentials to establish a connection between the two platforms.

4. Map Form Fields: Create or edit your Gravity Form and map the form fields to the corresponding Salesforce fields to ensure proper data transfer.

5. Test Integration: Submit a test form on your website and verify that the data is correctly sent to Salesforce.

Best Practices for Gravity Forms Salesforce Integration

1. Regularly Sync Data: Set up regular data syncs between Gravity Forms and Salesforce to ensure that your CRM system is always up to date with the latest leads and contacts.

2. Utilize Workflow Rules: Create workflow rules within Salesforce to automate actions based on form submissions, such as sending follow-up emails or assigning tasks to team members.

3. Monitor Performance: Keep track of key metrics such as lead conversion rates and form submission trends to optimize your lead generation strategy.


Integrating Gravity Forms with Salesforce offers numerous benefits for businesses looking to streamline their lead capture process and improve data management. By following best practices and properly configuring the integration, you can enhance the efficiency of your CRM system and ultimately drive better results for your business.

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