Easy digital downloads | Conditional Emails

About Easy digital downloads | Conditional Emails

Introduction

Learn how to use conditional emails with Easy Digital Downloads to create customized email campaigns for your customers. With this feature, you can send targeted emails based on specific conditions, such as purchase history, location, or membership status. This allows you to create more personalized and effective email marketing campaigns that drive sales and increase customer engagement.

How Conditional Emails Work

Conditional emails in Easy Digital Downloads allow you to set up rules that trigger specific emails based on certain conditions. For example, you can create a rule that sends a discount code to customers who have made a certain number of purchases, or send a thank you email to customers who have been inactive for a certain period of time. By targeting your emails based on customer behavior and characteristics, you can create more relevant and impactful campaigns.

Setting Up Conditional Emails

To start using conditional emails in Easy Digital Downloads, you first need to install and activate the Conditional Emails extension. Once activated, you can create new rules under the Emails » Conditional Emails menu in your WordPress dashboard. Simply click the “Add New” button to create a new rule and set the conditions and actions for the rule. You can create multiple rules to cover different scenarios and customer segments.

Examples of Conditional Emails

Here are some examples of how you can use conditional emails with Easy Digital Downloads:

• Send a welcome email to new customers who make their first purchase
• Send a follow-up email to customers who abandon their cart
• Send a special offer to customers who have purchased a specific product
• Send a reminder to customers who have not made a purchase in a certain period of time

Benefits of Conditional Emails

By using conditional emails in Easy Digital Downloads, you can enjoy a range of benefits, including:

• Increased customer engagement
• Higher conversion rates
• Improved customer retention
• More personalized marketing campaigns

Conclusion

Conditional emails are a powerful tool for creating targeted and personalized email campaigns with Easy Digital Downloads. By setting up rules based on customer behavior and characteristics, you can send more relevant and effective emails that drive sales and increase customer loyalty. Try using conditional emails in your marketing strategy today to see the benefits for yourself!