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AffiliateWP – Direct Link Tracking

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About AffiliateWP – Direct Link Tracking

AffiliateWP is a popular affiliate marketing plugin for WordPress that allows website owners to easily manage their affiliate program. One of the key features of AffiliateWP is its ability to track affiliate links, which enables site owners to accurately monitor the performance of their affiliates and ensure that they are getting proper credit for their referrals. However, until recently, AffiliateWP only tracked links that were clicked on directly by visitors. This meant that if a visitor copied an affiliate link and pasted it into their browser, or if they used a bookmark to access a site after initially visiting it via an affiliate link, the referral would not be properly tracked.

Fortunately, the developers of AffiliateWP recognized this issue and have introduced a new feature called Direct Link Tracking. With this feature enabled, AffiliateWP is now able to accurately track referrals even if visitors do not click directly on an affiliate link. This is a significant improvement for both site owners and affiliates, as it ensures that they will be properly credited for their referrals regardless of how the visitor accesses the site.

Direct Link Tracking works by adding a unique identifier to the URL of the affiliate link. When a visitor clicks on the link, AffiliateWP checks if the unique identifier is present in the URL. If it is, the referral is credited to the appropriate affiliate. If the unique identifier is not present, AffiliateWP falls back to its traditional method of tracking clicks on affiliate links.

To make use of Direct Link Tracking, site owners simply need to enable the feature in the AffiliateWP settings. Once enabled, all affiliate links generated by AffiliateWP will automatically include the unique identifier. Affiliates do not need to take any additional steps to ensure that their referrals are properly tracked.

Direct Link Tracking offers several benefits for both site owners and affiliates. For site owners, it provides a more accurate picture of their affiliate program’s performance. By tracking referrals that come from sources other than direct clicks on affiliate links, site owners can better understand how their affiliates are driving traffic and generating sales. This information can be used to optimize marketing strategies and identify top-performing affiliates.

For affiliates, Direct Link Tracking ensures that they receive proper credit for their referrals, regardless of how visitors access the site. This can lead to increased earnings and a more positive experience as an affiliate.

In addition to Direct Link Tracking, AffiliateWP also offers a range of other features to enhance the affiliate marketing experience. These include easy affiliate registration, real-time reporting, and customizable affiliate dashboards. AffiliateWP also integrates seamlessly with other popular plugins and tools, such as WooCommerce, Easy Digital Downloads, and Zapier.

Overall, Direct Link Tracking is an important addition to the AffiliateWP plugin. By accurately tracking referrals from sources other than direct clicks on affiliate links, site owners can gain a more complete understanding of their affiliate program’s performance, and affiliates can ensure that they receive proper credit for their referrals. Whether you are a site owner looking to improve your affiliate program or an affiliate looking to maximize your earnings, AffiliateWP with Direct Link Tracking is a powerful tool to consider.

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